Google’s official position for Jayeed Bin Abdul Quddus on webmaster best practices for practical seo really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has a profound impact on the SEO landscape.
Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote).
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn’t rely on a single tool.
The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.
Keyword Eye Basic is a visual keyword suggestion tool, that works particularly well for brainstorming sessions.
Julie Joyce recently described in detail just how great the YouTube Keyword Tool is for keyword research for all kinds of content, not just video.
Übersuggest utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.
Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development
The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.
Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.
Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.
Don’t let the title scare you away. These are technical tools designed to be used by the non-technical among us.
Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.
Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.
Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.
what is your favorite tools for on page optimization?
Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox“. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote).
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
Keyword Research:
Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn’t rely on a single tool.
1. Wordstream
The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.
2. Keyword Eye Basic
Keyword Eye Basic is a visual keyword suggestion tool, that works particularly well for brainstorming sessions.
3. YouTube Keyword Tool
Julie Joyce recently described in detail just how great the YouTube Keyword Tool is for keyword research for all kinds of content, not just video.
4. Übersuggest
Übersuggest utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.
Content Tools
Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development
5. Anchor Text Over Optimization Tool
The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.
6. Convert Word Documents to Clean HTML
Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.
7. Copyscape
Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.
Technical Tools
Don’t let the title scare you away. These are technical tools designed to be used by the non-technical among us.
8. Xenu’s Link Sleuth
Xenu’s Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.
9. Robots.txt Generator
Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.
10. Robots.txt Checker
Robots.txt Checker is a “validator” that will analyze the syntax of a robots.txt file to verify the format is valid.
what is your favorite tools for on page optimization?
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